MOBILE PHONE APPLICATIONS FOR BUSINESS OR DO YOU REALLY NEED AN APP FOR THAT?

There is a continual rise in the use of smart mobile phones and other mobile devices. This has resulted to a new marketing and advertising medium for businesses, that is, mobile applications or apps in short. However, there has been a lot of criticisms about the development of mobile applications for businesses. Many critics have criticized the development of mobile applications by some government parastatals. For example in UK, considering it as a waste of financial resources and accusing them of squandering tax payers money. They arguedthat they were expensive to create and such financial resources would have been saved for a better purpose.


The need to get information more readily and instantly has increased as a result of the availability of mobile smart phones and devices. This growing menace has created a lot of concern and attention from businesses, companies and marketers. They now use this as a medium for disseminating information, creating awareness, generating new customers and retaining existing ones. Government agencies, institutions, NGOs etc. makes use of this lucrative opportunity to reach out to this generation of mobile smart phone and iPhone users.


This trend has increased competition among businesses and also government agencies and department, each trying to maintain its customers and generate new ones too. No one wants to be left out. Mobile applications created by businesses can be regarded as another “website” for the company thereby giving them an edge over other businesses. This increases their customer loyalty, quality of service and amount of sales leading to higher profits. The use of mobile applications helps customers to carry out more business dealings effortlessly such as following up new products and services. This is done without the use of a desktop computer or laptop because all these are readily available on their mobile devices. Research has shown that businesses with mobile app versions get better response from their target customers because it is easily accessible, mobile and attractive to all customers and clients.

 


It is important to note that mobile business applications should not be an exact copy of your business website. Mobile applications should serve a different purpose from that of the website, it should be created for making things easier, portable, simple and easy to access. A good mobile business app must help to accomplish a specific purpose and solve problems while reaching out to customers and provide a unique contact opportunity for all users. Creating a mobile app for your business is not an easy task. It takes a lot of time and more financial resources. You have to frequently update it, make it attractive and desirable withenticing menus, continually introduce new things and business incentives to engage your clients, customers and other users.


So Do YouNeedAnApp?

Deciding to create an app for your business among other useful communication tools available for business growth might be difficult. You have to consider your purpose for developing it, your company’s brand, goals and visions. You have to carefully choose the right communication tool that will help promote your business. Quantify the cost implications of all the other alternatives, their advantages and disadvantages and select the best for your brand.


Apps VersusTheMobileWeb

The use of a good functional website is an alternative to the development of a mobile application. Other alternatives tomobile apps include offline advertisements such as, handbills, posters, advertising boards, one on one contact with people, speaking to people etc. A good website can be formatted to effectively function like a mobile application on mobile devices such as iPhone, iPad and other smart phone devices. You can easily convert your existing website to a more mobile-attractive site to provide same function and information to your customers with mobile devices. Facebook and other websites provide this mobile version that can be viewed on all mobile phone devices. A website is limited in its functions and it’s target audience but a mobile app presents your business in a new way and offers your customers and users something better.


Pros And Cons Of Developing An Application

 

  • Pros Of Developing An Application

There’s an increasing number of people using smart phones and iPhones. Mobile apps give you more online awareness and a brand name in the competitivemarket. Apps open faster on mobile devices than websites and makes customers spend more time navigating your business than sites. Mobile applications allows you to creatively and attractively showcase your business products and services, supply more useful information, contact clients and customers and helps to create better customer relations. Apps are mobile-friendly and easy to use, therefore little effort and training would be needed by your staff. Mobile apps can be easily downloaded from mobile phone applications download sites such as, Google Play Store, iTunes etc. Apps can be available without the use of internet data on mobile devices except in conditions when you are required to log in to complete a transaction. You can generate user data from your mobile application as often as your users make use of it to create more marketing leads. Apps eliminates the need for paper transactions, making it more environmental friendly. There are lots of clever apps installed on phones nowadays, examples are GPS to find locations, maps, cameras with awesome effects and so on.


 

  • Cons Of Developing An Application

A mobile app can be costly as it is required to be developed for every mobile platform such as Windows, iOS and Android smart phones. Apps require frequent care by loading contents daily and regularly updating it. This increases the cost of maintaining it. The more you add more functions and updates, the more the financial implications. A mobile website can reach farther than a mobile app because people can  search for your site on the web but this is not possible with your mobile application. A mobile website works for all mobile platforms but you have to develop your app on each mobile platform so every mobile phone user can reach you. It takes time and more money to effect changes on an app than on a mobile website. You must develop a good mobile friendly app with an up-to-date version to uphold your business image. Anything short of that might destroy your business reputation. If you already have an existing website that is mobile friendly, generates lots of customers and clients with good number of visitors, then there is no significant need for developing a mobile app. You can maintain a well designed website that is useful on all platforms and shows perfectly on all phone browsers to provide a good customer experience without the use of an app.
You will also save the cost of creating one.


Conclusion
Developing a mobile application for your business is a new and innovative marketing strategy yet to be tapped by most marketers. It gives you a unique brand and elevates you ahead of your competitors. Adding creativity, design, reaching your target customers and providing solutions to your user’s problems can improve your productivity and help youachieve your goal. It is necessary for you to discuss with a web design expert or technical officer before making a decision on developing your mobile business application. A web design expert or technical officer will professionally investigate the need for the app and advise you against it or for it. A good technical officer will readily spend quality time examining the pros and cons of the app for your business before deciding which is best for your dreams and aspirations. Ensure you make the right decisions that will be profitable for your business.

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Conclusion

Developing a mobile application for your business is a new and innovative marketing strategy yet to be tapped by most marketers. It gives you a unique brand and elevates you ahead of your competitors. Adding creativity, design, reaching your target customers and providing solutions to your user's problems can improve your productivity and help youachieve your goal.